We are in the words of one of neighbours not famous for our interest in fashion. However the growing interest, at least in the UK, in urban cycling has given rise to a number of specialist shops selling fashionable and reputedly utilitarian cycling clothing and accessories. They seemed to be designed on the premise that one can wear the clothing to cycle in and one does not look like a would be Lance Armstrong or cycle tourer in the office or pub afterwards.
Typical companies are Cyclechic www.cyclechic.co.uk, Cyclodelic http://www.cyclodelic.co.uk, the Danish firm Yakkay, http://www.yakkay.com/ who manufacture helmets that don't look like helmets and one of our favourites: Do You Velo, not only for its stylish website and the quality of its French, but also for its stylish but practical gear: http://www.doyouvelo.com/.
Unfortunately although we are pleased that urban cycling is becoming a normal activity, we ourselves will only become fashionable in winter when shower cap covered helmets, GoreTex jackets, Aldi MTB winter gloves and Rainleg leg covers come into fashion.
Comments about cycling, and cycle and bicycle touring in Europe - routes, carriage of bicycles by public transport, hotels, hostels, camp sites, bicycle rental, bicycle hire, life in Viernheim, Germany and living in the time of peak oil.
